I posed this question to students in a senior HR course recently, and it received an energetic response – students care about these issues, and they notice what companies are saying regarding sustainable business practices and social responsibility. So, the casual observer (or the interested researcher!) looks at this and wonders – do stakeholders rejoice and embrace the fact that it’s getting difficult to find a company that doesn’t claim to be engaging in some kind of CSR ( )? Or are they becoming more cynical and suspicious of these claims? But stakeholders may be on guard with respect to organizations’ authenticity when it comes to CSR – for instance, the “Seven Sins of Greenwashing” (available at ). Now organizations may feel pressure to develop some kind of CSR campaign just to keep up. But maybe that ‘mainstreamness’ is also having an effect.Ī decade ago, CSR was one way of differentiating your firm from the competition – to attract top talent, for example. “CSR is now a mainstream concept,” reads a recent headline in the Canadian HR Reporter magazine. This advertisement has not loaded yet, but your article continues below.
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